God Luck Rebrand

The brand came to me about the current state of their visual identity, concerned with making the impression of a religiously affiliated brand due to the name of the company. Through subject matter and texture, God Luck comes off a little bit grungier while staying true to the original vibes the brand has set. The name is better seen as an intentional, quirky typo. I do not run their social media or the execution of the branding elements, but the hats can be found at godluckxo.com or @godluckxo on instagram.